It‘s all about establishing a connection between fans & Brand that will find its full platform with MINI NEXT Everything we do now, paves the way for what we do then. The new MINI Rebrush has customised content and an iPad-inspired immediate way of navigating an easily accessible information structure. For the interface and navigation, we interpret It‘s for you through a joy-of-use approach, respecting optimised usability, to create an immersive user experience.
- watch the interaction concept in action -
- find your mini-model -
- which mini-model fits your character? -
- find your mini -
Creative Direction: Mike John Otto
Art Direction: Alexander Meinhardt
Design: WoRilla, Linus Lang