In late 2013, the hamburg-based agency Elbkind hired me to create & produce 5 short music-videos in total for a new social media campaign for german meat-manufacturer „Rügenwalder Mühle“. Their locally famous advertising-song „Pommersche“ – well-known from an early TV-ad from the 90s – was reinterpreted & modernized by german hiphop-star „Das Bo“ in 5 different versions, for 5 different music-genres: Hiphop, Emo, german folk, Rock & Techno. We shot all 5 videos in 3 days on 3 different locations. It was a hell of a ride but it was totally worth it. Have fun watching! Feierabend!!
Client: Rügenwalder Mühle
Concept, Direction, Production, Edit, Post-Production: WoRilla
Co-Production & Set Photography: Eugen Mai
D.O.P.: Nino Mello Wagner
Set Assistance: Sebastian Glowinski