In 2012 Hamburg-based post-production company OPTIX decided to redesign their corporate identity. We came up with the idea to create a generative logo. The base-form is defined by the „O“ of „OPTIX“ and can be filled with every circle-shaped object you can imagine. Some logos are created in full CGI, some are made by hand but all are created with passion.
INTRODUCTION MOVIE
LOGOTYPE
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![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0000_Bricks02.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0020_Yarn.jpg.jpg)
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![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0013_Perls02.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0010_Letters.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0007_Donut.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0004_Cofetti.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0002_Candy.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0019_Wool.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0015_Rope.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0012_Perls01.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0009_Fur.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0006_Coral.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0003_Coal.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0001_Cake.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0018_Wood.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0014_Petals02.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0011_Network.jpg.jpg)
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![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0005_ColoredLaces.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/Optix_Logo__0001_Cake.jpg.jpg)
![00](http://www.worilla.de/wp-content/uploads/2016/03/generative_grid.jpg)
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CREDITS
Concept: WoRilla, Sonja Theill, Renato Klieger, Petra Delitsch
Creative Direction: Bastian Kuhn
Art Direction: Sonja Theill
Design: WoRilla, Birke Behr, Philipp Nottelmann
Animation Direction: Renato Klieger, Sonja Theill
Motion-Design: WoRilla, Renato Klieger, Irma Solernou, Terlina Lie, Sonja theill, Philipp Nottelmann
3D: Michael Gottschalk, Marc Goecke, Onni Pohl
Edit: David Hortmann
Music: Supreme